So many supplements out there are nothing but garbage sold on misinformation. Some of them can be straight up dangerous.  

That’s why we created our Vitality Approved standards, a model for determining supplement quality using an evidence- based set of specifications and criteria.

Quality, nutrient form, dose, cost, ethical factors, compliance with Food and Drug Administration rules – all are the key components of these standards. 

We are constantly checking and rechecking our products to make sure that they exceed our standards and maintain their high quality.

We hold no allegiance to any company. If their standards begin to slip, we take their products off our shelves. If we sell a supplement you can be sure that it’s best-in-class.