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Dr. Neal Smoller, PharmD
Doctor of Pharmacy (PharmD)
Holistic Pharmacist · 20+ years
Supplement Strategist
Founder, Village Apothecary — Woodstock, NY
Founder, Woodstock Vitamins
About Dr. Neal

Dr. Neal
Smoller, PharmD

Holistic Pharmacist · Supplement Strategist · Woodstock, NY
Holistic Pharmacist Supplement Strategist PharmD Village Apothecary
20+
Years as a holistic pharmacist
4,000+
People helped build a practice
0
Wellness celebrity endorsements

Dr. Neal approached supplements the same way he was trained to approach medications: with skepticism, evidence, and accountability for real results. After more than twenty years as a holistic pharmacist in Woodstock, NY, he built Woodstock Vitamins to fix the system that was failing his patients.

The problem he set out to fix

What the industry does.
What Dr. Neal does instead.

After thousands of patient conversations, the same failures kept appearing. Woodstock Vitamins was built as a direct response to each one.

The supplement industry
Under-doses to hit a price point
Clinical evidence is built around specific doses. Products dosed below the evidence threshold deliver nothing measurable — but they're cheaper to produce.
Uses cheap forms that don't absorb
Magnesium oxide. Cyanocobalamin. Calcium carbonate. Common because they're inexpensive — not because they work better than higher-quality forms.
Profits from complexity
More products, more decisions, more SKUs. Routines nobody can maintain produce results nobody sees — and drive customers back to buy something new.
People over profit? Not quite.
Purchasing decisions driven by trends, celebrity endorsements, and proprietary blends designed to obscure what's actually in the product — and what isn't.
Dr. Neal's approach
Dosed to match the evidence
Every product is reviewed at the dose level the clinical evidence actually supports. If it can't be formulated properly at the right dose, it doesn't belong in the catalog.
Formulated for absorption
Form determines function. Every product is reviewed for bioavailability — the right form of each nutrient, not the cheapest one that fits the label.
Simplicity as a design principle
The First5 philosophy exists because the right foundation — taken consistently — outperforms a complex protocol nobody can sustain. Fewer products. Better results.
People over profit. Always.
We'll tell you when you don't need a product. We'll tell you when you don't need all five. No celebrity endorsements. No trend-chasing. That's the only way we know how to operate.
Supplement Strategist

A Strategy That Delivers

As a supplement strategist, Dr. Neal doesn’t just give you a supplement stack, but instead, a framework for being thoughtful about your supplements. He invented the Simplify Your Supplements framework that focuses on getting the good stuff, getting the right stuff, getting real about results, and getting to work. His guidance helps you choose the right supplements to build your health practice on the right foundation.

1
Assess the foundation first
What gaps exist before any targeted supplementation makes sense. The diagnostic thinking that precedes any recommendation.
2
Sequence matters
Why the order in which you address nutritional gaps determines whether targeted supplements do anything at all. The logic of First5 before everything else.
3
Design for consistency
The best protocol is the one you can sustain. Strategies that fail are usually too complex, too expensive, or too disconnected from real life.
4
Measure against real outcomes
How Dr. Neal evaluates whether a recommendation is working and when to adjust. The accountability piece most supplement advice skips entirely.
On endorsements

No wellness celebrity endorsements.
Damn proud of it.

Woodstock Vitamins has never paid a wellness celebrity or influencer to recommend its products. Not during launch. Not during the supplement boom. Not ever.

This isn't stubbornness. It's a statement about how recommendations should work. A pharmacist doesn't endorse a product because it pays well — or because the person promoting it has a large following. They recommend it because the evidence supports it for a specific patient with a specific need.

Every recommendation that comes from Dr. Neal is built on that standard. The quiz, the product pages, twenty years of patient conversations — all of it comes from the same place.

Wellness celebrity endorsements
Paid influencer partnerships
Ingredient supplier incentives
Trend-chasing product launches
Pharmacist-reviewed formulations only
Evidence that predates our recommendation
"You don't need this" — said when it's true
People over profit. Every time.
The quiz

Twenty years of patient conversations, distilled into two minutes.

The Woodstock Vitamins quiz was built to replicate the conversations Dr. Neal has had with patients for two decades — the questions that identify not just what someone should start with, but why they haven't been able to stick with supplements before.

Not a symptom checker. Not a product recommendation engine in disguise. The actual clinical thinking Dr. Neal applies when a patient walks into his pharmacy and asks where to start.

The result is Your Recommended Practice: a specific, personalized First5 starting point built around real need.

Take the Quiz → Learn about Your Practice
Your Practice Quiz Question 2 of 5
What's the health concern you'd most like to address first?
Sleep and recovery
Gut health and digestion
Energy and mental clarity
Bone and joint support
Stress and mood
Next →
Start here

The same place every patient conversation starts.

Tell us what you’re working on. Two minutes with the quiz and you’ll have a specific, evidence-based starting point — built the same way Dr. Neal would build it for you in person.

Shop the First5 Take the Quiz